Identity design for The Todd General Store.

My design teammates, Dylan Drebitko and Chandler Roffey, and I were tasked, along with four other three-person groups, in establishing the identity design for The Todd General Store, a family-owned merchandise shop and ceramic studio in Todd, NC. The narrative that paves the direction of the identity we designed describes the store as more than a geographical location for buying goods. Rather, it is “an inclusive place of gathering, comfort, and discovery that thrives in sparking conversations through storytelling, music, and ceramics.”